Juventus has started to produce face masks
After Bayern Munich, the official masks of Juve, Liverpool and Borussia arrive
May 25th, 2020
The mask business continues to grow day after day. More and more companies decide to combine the usefulness of the face mask with the identity of their brand. Among the latest companies to produce protective masks for their fans is Juventus, which launched the "Juventus Face Mask" on its online store. The description on the black and white e-commerce states that the "F | BRAMASK Mask (55% Polyester- 45% Polyamide) is washable up to 10 times and is composed of a layer of eco-fiber with anti-drip and antibacterial disinfectant treatment. It is not a device is not a personal protective device. Product for the exclusive use of the community. Compliant with the circular of the Ministry of Health dated 18/03/2020 N.0003572-P. 100% Italian product".
It is possible to pre-order the masks on the Juventus store - with the shipment that will start no earlier than June 4 - and will also be available in the physical stores. The single "Juventus Face Mask" costs € 6.90, with a discount linked to the number of pieces that they order themselves. There is also the child version (8-12 years) at a reduced price.
There is a lot of turmoil in this new production sector by the clubs. In recent days, Liverpool and Borussia Dortmund have also announced a very similar strategy. For the next Premier League champions it is about expanding the business through retail, after having donated 25,000 in the last 5 days to the Liverpool Clinical Commissioning Group (CCG), the organization deals with planning the health services for the city. These 25,000 masks were distributed free of charge to the local health system. The retail, as mentioned, has started on the Reds website for a few days and with 5 GBP it is possible to pre-order it. The first useful delivery is scheduled for June 22.
The Germans, on the other hand, follow the long wave of Bayern Munich, among the very first clubs to take the road of mask production. The yellow-blacks started selling a dozen days ago and the demand was so high that the site of the online store was down. German Bundesliga club Borussia Dortmund started selling face masks on May 15. The demand for official BVB face masks has been so great that even the website has gone down. The BVB's marketing director, Carsten Cramer, said 50,000 orders were placed in just 20 minutes.