Charles Leclerc is the new face of Giorgio Armani's campaign

The 22 year old life of Charles Leclerc does not follow the classic line of his peers. At just 22 years of age, the Monegasque boy is already Ferrari's first driver, he is already the record holder of the youngest driver in history to have won a GP on the Maranello car and from today he is also the new testimonial of the Armani campaign "Made to Measure" for spring / summer 2020.

"Charles Leclerc is a very promising driver. He has had considerable success despite his young age, and this is an indication of will and determination, as well as evident talent," said Giorgio Armani. "He has a fresh face and a snappy physicality that my Made to Measure enhances and accompanies. The tailored suit has no age, and these shots are the proof" commented # 304 of the list of the richest men in the world for Forbes. The shots the Italian designer refers to were taken in Saint-Tropez by John Balsom, not too far from where the pilot was shooting a scene from Claude Lelouch's short film "Le grand rendez-vous". In the streets of Monte Carlo, the landlord speeds on the Ferrari SF90 Stradale.

Leclerc has never hidden his love for the world of fashion and from today he can consider it an active part of his growing business. Ferrari is not the only one who has decided to invest in Leclerc: there are many investors who would like to associate their brand with the genuineness, character and style of the F1 driver. From a marketing point of view, Charles represents a perfect mix between past and present, between a historical sport that fascinates both generation Z and generations belonging to the old millennium and the new way of conceiving an athlete. At just 22 you can already be considered an icon? Following the line of Charles Leclerc, absolutely yes.