Coca-Cola will become title sponsor of the Italian Cup

As we told during the sixth episode of "Sponsormania", Coca-Cola has always liked to be associated with the world of football and today we have had its reconfirmation: Lega Serie A and Coca-Cola formalize an important partnership agreement that will start in occasion of the 2019/2020 Italian Cup Final, scheduled for Wednesday 17 June 2020 at the Olympic Stadium in Rome.

Coca-Cola - a company that also produces in Italy - will be the title sponsor of our National Cup which thus takes the name of ''Coca-Cola Italian Cup''. It will be a final full of initiatives that through the social, digital and gaming platforms will involve the public at home before, during and at the end of the game.

This consolidates a relationship that began successfully last December with Coca-Cola Supercup, title sponsor of the 2019/2020 Italian Super Cup, and which will see the iconic red and white brand becoming Official Partner of the Serie A League for the next sports season 2020/2021.

''We welcome Coca-Cola, one of the best-known brands in the world, among our partners with great enthusiasm'' said Luigi De Siervo, CEO of the Serie A League. ''The partnership with Coca-Cola is the consequence of a repositioning process of the Serie A brand and enhancement of our commercial assets that we have been building in recent months with the full collaboration of the 20 associated clubs. Our National Cup, through Coca-Cola, will take on even more value thanks to the many marketing and communication initiatives that we will carry out in the Final, always inspired by the positive values of the brand''.