Fnatic brings Gucci to the esports world

The esports team Fnatic and Gucci are planning a collaboration that will bring the Italian brand into the world of gaming, even if it is not an absolute novelty since the outfits with the monogram with the double G have already appeared in the mobile game Tennis Clash.

After Gucci had invited several gamers to their Milan show in January, yesterday Fnatic published a teaser on its social accounts in which a gamer is shown in a gloomy factory preparing to sit in his gaming position, dressed in a tracksuit very recognizable, which suggests that the collaboration will concern precisely the clothing that will be worn by the English team.

According to rumors, Gucci will be the first but not the last brand to be associated with Fnatic, which is also planning a collaboration with Champion, which will reveal the collection on July 27th.

Fnatic is in fact the fastest growing esports team at the moment and over time it has attracted several brands that have little to do with the gaming and technology sector, just think that the team's main sponsor is BMW and that the programming platform Cloud9 participated in the creation of a special uniform to wear during the game sessions.

The Gucci X Fnatic collection will be available starting tomorrow, June 25th from 10pm Italian time.