Does Nike prepare a "Kylian Mbappè x LeBron James" collection?

Kylian Mbappé is the football face on which Nike wants to build a solid future. LeBron James, on the other hand, is the basketball player who makes the fortunes of Nike Basketball, waiting to be replaced sooner or later by new young players. Mbappé and James, Kylian and LeBron, two names often juxtaposed and often at the center of the swoosh fashion dynamics. The two follow each other: results, goals, records. LeBron, for example, has often worn items from the "Bondy Dreams" collection, produced by Nike in December and entirely dedicated to the place of origin of the PSG star.

Relationships are excellent and Nike could ask him to join forces to create the first collaboration between a star of a European top club and an NBA star. According to what reported by VERSUS and culturepsg.com, the collection includes the production of trousers, sweatshirts, jackets, hoodies and t-shirts, all branded with a double logo, which mixes the initials of Mbappé and the historical logo of King James. There is no sure information about it, but the line is expected to be launched next year under the name "KYLIAN MBAPPE X LEBRON JAMES".

A co-branding that would allow Nike to reach two very significant market segments: on the one hand, the lovers and followers of King James, on the other, the increasingly growing generation that closely follows every step of the PSG, both on and off the pitch .