The PUMA shirt of the PSV Eindhoven 2020-2021
The German brand's debut on the white-red jersey celebrates 100 years of the ''City of Light''
Sports
July 1st, 2020
July 1st, 2020
PUMA presented the new PSV Eindhoven home kit for the 2020/2021 season and, to pay homage to the start of the new partnership, the German brand has decided to celebrate 100 years of the Dutch citizen.
"The new shirt, the first of the partnership between PUMA and PSV, symbolizes the strong bond we have with our city. This year will be 100 years since Eindhoven and several surrounding municipalities have formed a city, the city we now know as a of the most innovative in the world. We celebrate this important anniversary by giving the 'Vibe', the Eindhoven logo, a place in our famous white-red strip" said Frans Janssen, Commercial Director of PSV.
PSV is deeply connected to Eindhoven, called "The City of Light", a vibrant city of culture and global influence. PSV Eindhoven's new home kit embodies the traditions and ideals of this transitional city. The classic red and white striped shirt delicately applies the city's iconic "Vibe" logo in the stripes, signifying the power to share technique, design and knowledge. The kit is completed with traditional black shorts and white socks.
