Girondins de Bordeaux changes its graphics

Last May the president of the Girondins de Bordeaux Frédéric Longuépée had announced that his club would undergo a rebranding - partially unveiled during a private event a few days later - to start the new decade in the best way possible at the same time as the change of technical sponsor: from the next season in fact we will no longer see PUMA on the blue jacket with the white V, but adidas. A redesign of the logo that started in 2019 with the desire to be able to adapt it to any context to definitively export the "Bordeaux brand".

The new logo has in fact many changes compared to the previous emblem: the full name of the club, FCGB, has disappeared, replaced by the text "Bordeaux Girondins" and the creation date of the club, 1881.

However, the new emblem of the club is part of a deeper strategy, which is based on three fundamental concepts for three different areas.

The field: the goal is to get to European competitions frequently; from the academy to the first team, we have to fight for performance, an ambition that must be based on Bordeaux experience and brand.
The region: we want to play a fundamental part in the life of the "Girondins community", tightening ever more ties with the people and amateur clubs of the surrounding area, in order to attract more and more fans to the "Matmut Atlantique".
The world: take advantage of the club's prestigious image to enter new and developing markets where football is popular: Asia, China in particular and the United States.

'' We want to be worthy of our long history, dotted with trophies and symbolized by legendary players and the immortal passion of generations of supporters. A football team embodies values, tells a story and conveys a spirit and must respond to technological changes and social and environmental objectives. Our new visual identity is designed to encapsulate our utmost respect for our history and our region and reflect our desire to embrace new development opportunities'' said Frédéric Longuépée.