The new Arsenal font inspired by the 1949 logo

In conjunction with the presentation of the new adidas home kit for the 2020/2021 season, Arsenal has also unveiled the new custom font that will be used during the matches of the Europa League and the FA Cup.

It is a font with a completely new design, inspired by the lettering of the old Gunners' coat of arms, used from 1949 to 2002.

In reality, the design, produced by adidas creatives, can be seen at the Arsenal Football Club Training Ground from last June 17, the day in which Londoners began training with the new training kit to which the customizations had been applied (shirt number or initials of name and surname) that have not gone unnoticed.

Arsenal will however continue to use the official Premier League character during the next championship.