The new adidas Away-kit for Juventus 2020/2021
Unveiled by adidas
August 7th, 2020
A few days after unveiling the new Girondins de Bordeaux Away Kit, adidas revealed the first images of the Juventus away shirt for the season 2020/21. The new jersey comes after the launch of the new Home Kit and Training Kit, which returns to a more classic style after having opted for the alternative design of the central pink stripe in the 2019/2020 season.
The shirt is available in the Night Indigo colorway, a shade of dark blue, embellished with elegant silver details, including the three stripes of the brand, the club logo and the sponsors. But the most innovative details are undoubtedly the two bands on the sleeves, which refer to the new "brushstroke" aesthetic already seen on the Home kit, inspired by the world of art. The result is a shirt that marks the dawn of a new era and does not give up to the traditions into the club's DNA.
After making its debut in a look book in which it is worn by none other than Cristiano Ronaldo and Paulo Dybala, the new away shirt is part of a more general rebranding of the club, which just a few weeks ago revealed the new logo: from July 1st, in fact, the writing "Juventus" no longer appears at the top of the iconic "J", a modification already foreseen in the initial renovation project and which had debuted in the Icon Collection of 2019, the first collection street under the Juventus brand.
The kit is complete with shorts, available in the same color as the shirt.