How to celebrate the first Mamba Day in the right way
The Double Clutch initiative that transforms the memory of Kobe into graphic art
August 19th, 2020
The #24 and #8 from January 26 are no longer random numbers. For those who love basketball they have never been. These are the numbers that Kobe Bean Bryant wore during his career, lived all in purple&yellow in that Los Angeles that cried him for days, for weeks. The same city, not later than a week ago, decided to declare 24/8 as "Kobe Bryant Day" to remember and celebrate, once again, the essence of a champion who has meant so much to the LA community. Many, in every corner of the world, are organizing events, exhibitions, anything that can remind us of a champion who left far too soon.
A very interesting initiative is the one set up by doubleclutch.it, an Italian store specializing in the basketball performance and streetwear world that has generated over the years a strong community linked to the whole world of basketball. For the occasion, Luca Quattrone's crew has assembled a team of 8 artists who will create a limited edition poster (24 pieces) that will be on sale for only 24 hours on the store website. The graphic designers are Davide Barco, Will Bryant Studio, Stefano Marra, Ostertagmademedoit, Marco Donatelli, Marco Oggian, Giacomo Bagnara, Elad Shagrir.
As we read in the posts that accompanied the launch of the initiative "it's not enough to limit yourself to memory, in this particular historical moment it is important and necessary to collect the ideals that made the Philly native legend, it is necessary to celebrate his legacy with something different , like when the 24th found a way to make a basket even surrounded by opponents". We still read "An exclusive initiative that combines our passions, our creed: basketball as an art form, basketball linked to graphics, basketball as aesthetic excellence. All declined in the memory of Kobe Bryant, his greatness on the parquet, of his fluid and lethal movements, of his unique mentality: art of thought, sports art, vital art. This seems to us the best way to pay homage to a champion, a myth that has so indelibly marked the sport we love. Mamba, forever".