The third adidas kit for Juventus 2020-21
The first orange jersey in the history of the Bianconeri
August 26th, 2020
After the return of the vertical stripes, after the elegance of blue for the away kit, Juventus and adidas football launch the third shirt for next season with a decidedly future-oriented look. A "surprising design and an unprecedented color in Juventus history" reads the Bianconeri's statement, which for the first time in 123 years will wear orange - a color exclusively reserved for goalkeepers in the last 10 years.
An unexpected pattern, despite the rumors of the previous months have already anticipated the innovative design of the three stripes. This was explained by Francesca Venturini, adidas designer who contributed to the creation and creation of the new jersey.
"We want to create the three Juventus kits for the 2020/21 season through the lens of art. The models we have been able to make show how the world of design and art can marry. Juventus is a club that is synonymous with innovation and is a global leader in football, so we focused on how to bring unique elements into each uniform. For the third jersey using orange for the first time in the club's history."