The culture of the Renaissance on the new PUMA jersey of Italy

PUMA presented the new home kit of the Italian national football team and once again the main inspiration - after the success of the green uniform - is the Italian Renaissance. The new shirt maintains the Crafted by Culture design and returns to a blue that for years has been set aside to make room for lighter shades. The pattern reinterprets the classic Renaissance motifs in a modern geometric graphic incorporated into the blue of the shirt that celebrates the Italian influence on world culture and on football itself.

The new Azzurri kit is a balanced mix of past grandeur (both cultural and sporting) and classic identity with a modern design. The shirt features PUMA thermoregulation technology, which provides an optimized moisture management system to keep body temperature at a perfect level. Combined with laser-cut perforations on the front and engineered jacquard on the back, the shirt offers the latest in fit for optimum performance.

"During the Renaissance, Italy was the epicenter of creativity and innovation. Italy not only influenced the world, it redefined it. With this Home kit we want to celebrate this era and create a uniform dedicated to the most important of Italy. The Renaissance floral motifs represent the universal beauty that was created in Italy to inspire the lifestyle of the world through unpredictable creativity. The new jersey will show the world the pride, passion and enthusiasm of Italians".
David Bremond, PUMA Head of Product Line Management Teamsport

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/ La nuova maglia @pumafootball degli @azzurri è superba. Un blu decisamente più vicino agli iconici kit della Nazionale Italiana si impreziosisce con il "Renaissance pattern" che già ha fatto letteralmente innamorare tutti della terza maglia verde. Cop or drop? - The new @pumafootball shirt of the @azzurri is amazing. A blue closer to the iconic kits of the Italian national team is embellished with the "Renaissance pattern" that has already literally made everyone fall in love with the green third jersey. Cop or drop? #nsssports

A post shared by nss sports (@nss_sports) on Aug 31, 2020 at 12:54am PDT

In addition to Bonucci, Verratti, Barella and Bernardeschi (also in the choice of players used in the shooting there is a group of very young and veterans), there is Giorgio Chiellini, who declared that "the national team shirt represents passion and desire of victory of millions of fans around the world, wearing it is a unique emotion, a charge of pride and a sense of responsibility that pushes us to always give our best ". The Juventus defender concludes: "The richness of meaning and values of the past combined with the beauty of the product and cutting-edge technology make it perfect for dressing our ambition and the dreams of our fans."