The new adidas Icon Collection for Juventus

After having independently entered the world of streetwear with a self-produced collection created in collaboration with nss sports, Juventus relies on its technical sponsor for the new Icon Collection. adidas, in fact, has curated the 2020 line by creating sweaters, hoodies and sweatshirts with zip that are inspired by the unmistakable style of the 90s. Dybala, Bentancur, Rabiot, Cuadrado and De Ligt the players of the first team involved to create a minimal shooting, which highlights the dive into the past proposed by adidas. Martina Rosucci, Lisa Boattin, Andrea Staskova and obviously Sara Gama to complete the athletes for the female part.

The lifestyle capsule of the "J" is a journey into the memory lane of the Old Lady, with the design and lines typical of the 90s. The two-tone between white and black is interrupted by items in orange, a color that from next season will be the main color of the third jersey.