Jürgen Klopp is the new adidas brand ambassador

With a video announcement on Twitter yesterday, adidas announced that Jürgen Klopp, manager of Liverpool, will be the brand ambassador of the German brand. The partnership between the previous Borussia Dortmund manager and adidas has already been announced in August, but now, with that videos on social networks of the German brand - Instagram and Twitter - the new collaboration between Klopp and adidas has become official.  

"Jürgen Klopp and the adidas brand both share an unconditional passion for football and the pursuit of excellence. Yet despite his success, he is always down-to-earth and never loses sight of what is important in life. He is much more than 'The Normal One', he is 'The Original One'. We are very proud of this partnership," has commented Kasper Rosted, CEO of adidas. 

In the field of sportswear, Klopp was already famous for his previous collaboration with New Balance, as the Boston based brand was the official sport partner of Liverpool from 2016 to the previous season. But from now, Liverpool will be dressed by Nike, so this new collaboration between Klopp and adidas - historical rival of the American brand - will be more fashinating. Moreoveor, this weekend Premier League will come back and, due to this new total German partnership, there will be attention to the outfit choosen by Jurgen Klopp.