The atlas of the sponsors of the next Serie A season

Saturday 19 at 18:00, Stadio Franchi: with Fiorentina-Torino will restart Serie A, just 47 days after the conclusion of the last tournament. A championship that will resume with several novelties, such as that of La Spezia, for the first time in Serie A, as well as its technical sponsor Acerbis. Or for the first historic adidas in Cagliari F.C.. The partnership between the Sardinian team and adidas is a further testimony of the company’s will to build a strong brand, associating investments in the field with a first-class aesthetic scaffolding.

The Italian scene remains very similar to that of the last championship, considering that several clubs - Genoa, Benevento, Turin and Atalanta - last year had just signed contracts with their respective technical partners, and for this year, there was no need to change. Parma F.C. has fed continuity with the (local) brand Errea, the same Crotone F.C., signed Zeus after 15 years from the first partnership with the brand of Torre Annunziata.

As said, the big ones have not changed the relationship with their technical partners. Milan came out with very original patterns related to the relationship between the club and the city of Milan, last the third jersey released two days ago. Juventus - again with adidas - saw the return of the stripes, accompanied by a gold font; Napoli had to greet - because of the new rules of the League on the insertion of sponsors on the shirt - the panel of the historic main partner Lete, so as to have the writing red on a background entirely blue, while on the sleeves were put dark blue edges.

This will be, instead, the last year of Nike in the Capital. AS Roma have already announced the early interruption with their American partner and, even now, is hunting for the next sponsor of the new American team Friedkin, but in the meantime, the uniforms for this new season are a great tribute to the history of the club. Inter Milan, on the other hand, continue their unbridled relationship with the Swoosh through a very experimental set of jerseys, although it is clear that in the hearts of fans will enter the third one, inspired by the UEFA Cup of '98.