Neymar entra nella PUMA Family

"Welcome to the fam @neymarjr #KingIsBack".

With these words PUMA announces the expected signing of one of the most important players in the world football scene. After the rumors and the reasons for the separation with Nike, Neymar Jr.'s contract with PUMA was already ready and everyone was just waiting for the signature. The announcement comes as a surprise, displacing everyone a bit.

To present the talent of PSG, PUMA has created a video - posted by Neymar himself - which traces the history of the great champions who have been part of the history of the German brand, with a particular reference to the iconic PUMA King, probably the shoe who will wear the # 10 of the Brazilian national team. "I grew up watching videos of great football legends. They were the KINGs of the pitch. KINGs of my sport. This is exactly what I have dreamt of for myself. I want to do it my way" writes Neymar on his Instagram profile. "I wish to bring back the legacy that those athletes created on the pitch. I want the KING to reign on the pitch again and inspire generations, as it has inspired mine" concludes the European runner-up.

In the photos, however, which posted the official channel of Neymar's new technical sponsor, there is already the new logo designed ad hoc for the new spearhead of a brand that has returned to invest significantly in the world of football.