The new Air Jordan 35

The fall / winter 2020 collections are the most anticipated and among the most anticipated brands there is certainly that of Michael Jordan. The releases of the "Jumpman" have loaded with expectations a market that is slowly trying to recover. After the restocking of the more vintage versions and after the Spiz'ike 270, the wait for the Air Jordan 35 is finally over. Although NBA players like Tatum of the Boston Celtics and Jeff Green of the Houston Rockets have already worn them and unveiled them to the world, today is the day of the new Air Jordans.

Photos on social media have been circulating for a while and the details of the shoe seem to indicate a new return to simplicity after having dared with the previous models. Certainly striking the colors, which seem to take inspiration from neon lights. The AJ35 incorporates the Eclipse plant - one of the most underrated models - and celebrates 30 years of the Jordan 5 with the number 23 engraved on the heel. On the internal tab, however, we find engraved "84-03", that is both the years, from 1984 to 2003, that MJ spent in the NBA.

The launch happened in style, as only Jordan Brand can do. All the NBA stars who are part of the Jumpman family were involved: from Blake Griffin to Kemba Walker, from Jayson Tatum to Carmelo Anthony, from Luka Doncic to Rui Hachimura, ending with Zion Williamson, the new Jordan face for future generations.

"Every year we come out with a new game shoe, and we really try to push performance as much as possible,” says Tate Kuerbis, senior footwear designer at Jordan Brand. “I think for me as a designer, I was pretty excited at what the team was able to do last year with the Air Jordan XXXIV. We really pushed to see how we could take the idea, the notion of reduction in the Eclipse plate and make it even better. And I think that's really where the design of the Air Jordan 35 started was with the new and improved Eclipse plate 2.0."

Tate Kuerbis, Jordan Brand senior footwear designer

The colors available are "Center of gravity", "Warrior" (inspired by the identity of Rui Hachimura and the samurai logo inspired by Kanji, designed by his mother in honor of his family name), "DNA", "Bayou Boys "(designed specifically for Zion Williamson) and "Morpho". The Air Jordan 35 will launch globally on October 17, and Kuerbis said the brand is working on finalizing the Air Jordan 36 and has begun the design process for the Air Jordan 37.