The Puma third jersey of Olympique Marseille 2020-21
A desing with the references to the hip hop city culture
Sports
October 2nd, 2020
October 2nd, 2020
After references to Le Corbusier in the first two jerseys,, the third Olympique Marseille kit made by Puma also ties the club to its city. The shirt is in fact inspired by the hip hop scene of the city French, a musical culture also included in the shooting of the third shirt, shot in a recording studio with some players of the OM. Marseille has recently launched its own rap music label, the OM Records, and the release of this new uniform is a further certification of the music-sport bond that connotas the culture of Marseille. This OM shirt is part of the Collection Europe, a selection of leaders celebrating the return to the Champions League of Marseilles after seven years since the last time. By the way, the team will wear the third kit as early as Sunday in the big away match against Lyon.
The mesh has a particularly swirling design, with geometric shapes together circular and straight that infighting a wraparound effect to the whole mesh - only, at chest height, two very thin lines create a horizontal band. This optical effect is also emphasized by the blue tone of the uniform, with circular shades in dark blue and the sky blue base. Sponsor Uber Eats is in white, while the Puma logo - present on both right and shoulders as in the second shirt - and the OM logo are neon green. In the shooting, the third Marseille shirt was also matched with a pair of Future Rider Olympique Marseille, a sneaker of Puma customized for the OM.
OM's third kit is another re-enactment of the phenomenon where why clubs create an increasingly intense link with the local culture, whether it be monuments - the Galleria Vittorio Emanuele II in Milan, Milan - of historical references - the Madchester in Manchester City - or even artistic - the training kit of Barcelona. Not surprisingly, Marseille presented the new shirt with the slogan Relié a notre culture, connecté aux marseillais ("Connected to our culture, connected to the Marseilles"), to highlight football as a meeting point between culture and fashion, between being a fan and being a citizen.
