Castore will be Wolverhampton's technical sponsor

The rise of Castore and the brothers Tom and Phil Beahon is now on everyone's lips and the entry into the Premier League has been more overbearing than expected. In addition to having an agreement with Newcastle United, the British brand has just signed a new sponsorship deal with Wolverhampton for £ 1 million per season. The duration of the new contract is not yet known, but according to the British tabloids it is a "long-term deal".

Starting from the 2021-22 season, therefore, Castore will be in PL with two ambitious clubs, just like the plans of the Beahon members and the loo brand. The most important and relevant news does not only concern the entry into a market like the Premier League, but also having beaten giants like PUMA (in the case of the Magpies) and adidas (in the case of the Wolves). The choice of Nuno Espírito Santo club would be linked to a higher profit margin on retail. From an economic point of view, in fact, the contract with the three stripes guaranteed an income of 3 million pounds to the Midlands club, but a much lower percentage than that agreed with Castore.

Within the market dynamics, Castore also beat the competition from Nike. We are no longer talking about the Premier League but about rugby, given that the Saracens are among the first teams to dress the emerging English brand next season. It was to be trusted, therefore, when a few years ago Tom and Phil Beahon announced that "Castore will sign 5 major clubs around Europe over the next one and a half years."