Daniel Arsham is the new Creative Director of the Cleveland Cavaliers

The Cleveland Cavaliers just announced that the new creative director of the franchise is Daniel Arsham, an artist who grew up around America, who currently works and lives in New York but has deep roots in Cleveland, OH. The American creative and designer will combine art and sport, his creative skills with the design of the franchise that was once "owned" by LeBron Raymone James. Arsham's comment was didactic but intense for those coming from northeastern Ohio, borrowing the thought of Akron's own son that made Cleveland great: "For the Love. For the LAND".

Arsham is one of the most influential personalities in the world of hype culture and his name has often been around the world for some important collaborations, most recently Dior's Spring / Summer 2020 and working closely with Kim Jones, without forgetting how much done with KITH and Ronnie Fieg and Uniqlo. In 2017 he was included in Hypebeast's HB100 list of the 100 best minds in the industry.