The AC Milan x Paper Planes lifestyle collection
The Rossoneri arrive in the world of fashion with the premium brand of Roc Nation
December 7th, 2020
First in the league and a series of innovations that make AC Milan fly, among these is the new collaboration with Paper Planes, the premium lifestyle brand of Roc Nation - founded by Jay-Z and Emory Jones. The Rossoneri club and PP will launch a limited edition capsule available from 11 December. After social growth, after the "From Milan with Love Next Gen" event, something concrete arrives for the next gen, with seven items that meet the tastes of the new youth culture.
The Milan-New York axis works great and pushes us to see beyond traditional patterns, leaving room for imagination, fueling dreams and aspirations, following Jay-Z's mantra: "Greatness is a process". AC Milan, therefore, definitely changes target compared to the last few seasons and enters the world of fashion from the front door, thanks to its new status as Serie A leaders.
"The partnership with Paper Planes, an innovative brand that is the meeting point between fashion and culture, is another important step in our path to position Milan as a relevant lifestyle brand, one that excites and inspires", said Casper Stylsvig, Chief Revenue Officer AC Milan. "Our brands are linked to two cities, Milan and New York, which are global symbols of progress and style, and by our commitment to share the values of inclusiveness, creativity and innovation with future generations around the world." Stylsvig's words echo those of Emory Jones, one of the founders of Paper Planes: "Paper Planes teaches you to imagine, and it's not just a mantra, it's a lifestyle, and our partnership with AC Milan embodies just that. Whether you grew up with the Milan Cathedral behind you or you crossed the Brooklyn Bridge by bike ... We are all linked by the desire to fly spiritually. To let our dreams take us to places we cannot reach. collection, which unites the worlds of Milan and Paper Planes, was created in the wake of that powerful message and we can't wait for it to take off".
The collection will arrive exclusively on store.acmilan.com and paperplane.shop and in the Milan stores at Casa Milan and San Babila on December 11, 2020. From tomorrow, December 8, in exclusive pre-order, only for fans AC Milan subscribed to the newsletter.