The 'Sound Football Academy' collection of Nivelcrack x Balansa
With a Ibra-style shooting
December 9th, 2020
Seul Nivelcrack's creative studio worked with Pusa Balansa's vintage clothing store for a new collection, the Sound Football Academy, a work that includes soccer jerseys, scarves, a ball, sweatshirts and other off-field items. Last June, Nivelcrack's boys entered the world of football with a partnership with Seongnam FC, a club of K-League, the Korea's first national division. An opportunity to bring their style to real football, directly on the field, but now, the collective is back in its pleasant environment without loosing is fundamental bound with football.
The collection was taken in a home location, with photos of a boy in various rooms of the house including one - impossible not to distinguish - reminiscent of Ibrahimovic's famous pose while reading a book on the bed. The idea of the shooting was to bring back the idea of the total passion of the teenagers for football, so, they wear Nivelcrack's garments at any time of the day, from showering to relaxing in the room.