The collaboration between Nike, Lebron James and Kylian Mbappé

Recently, Nike presented a model of Lebron James x Kylian Mbappe basketball shoes, the Lebron 18, but this parquet pair will also be followed by a soccer model. In fact, Nike is about to present the new Mercurial Superfly 7 'Chosen 2', which, according to the  Footyheadlines website, will be put on the market from January 7th. The new pair of shoes will be a version with the cleats of the parquet model. 

Nike, Lebron James and Mbappe have formed an aesthetically vibrant trio in recent weeks, joining on the one hand the star of the present and the future of football, and on the other, a basketball player who has made basketball history. Before, the Nike Lebron 18 had come out; then began shooting the first photos of the Nike Mercurial Superfly 7 'Chosen 2', the model with cleats produced by Nike with a special upper with references to the French flag and with the tag 'Lebron' on the heel of the two shoes. The football-basketball bond is precisely the exchange of tags, so, if on the model with the cleats there is Lebron, on the basketball one there is the signature 'KM'. The interior of the two models is also the same: both the football and the basketball version have the internal insole with a playing field divided in half, one portion of which is in the penalty area version and the other is with the basket one. 

The two models draw an axis that combines football and basketball under the Swoosh, whose athletes in question (Mbappe and Lebron James) are the leaders of this union. Nike's strategy is to create more and more hype around the launch of these two models with buzz marketing operations. - in fact, many users on social media are wondering why, since yesterday, Mbappe had Lebron James as an Instagram profile picture and vice versa.