Jordan extend the partnership with PSG until 2022
Another football season in the French capital
January 7th, 2021
Paris Saint Germain and Jordan brand have renewed their partnership for another year, extending their partnership until 2022. The news was revealed by the Twitter account la source parisienne, managed by an insider of the French club and expert on all kinds of activities of Neymar's team. The relationship between PSG and Jordan was inaugurated in 2018 surprising all sports fans, being the first time of the American brand in the world of football. There are still no certainties about the figures of the renewed contract, but according to Versus, for next season's sponsorship PSG will receive from Jordan 67 million euros.
Over the years this relationship between PSG and Jordan has identified the relationship between football and fashion in sport, not only with the production of exclusive and ly sought-after garments (both in design and value), but also with an unprecedented economic agreement. If, for the time being, the figures for the new agreement have not been communicated, it is still known that, this year, PSG have received from Jordan 200 million euros in order to produce the third and fourth kits of the French team. The American brand, in recent years, has brought to Paris not only gaming suits, but also collections, sneakers and items for Paris Saint Germain, so as to make the team French an authentic aesthetic laboratory, where football and fashion meet each other in one of the world's fashion capitals.