Neymar Jr. launches the new PUMA FUTURE Z 1.1
The PSG player is the face of the revolutionary boots of the German brand
Sports
January 11th, 2021
January 11th, 2021
PUMA unveiled the revolutionary new FUTURE Z 1.1, designed to enhance the play style of the world's most exciting and entertaining players. In fact, he will be at the feet of players such as James Maddison, Eugénie le Sommer, Marco Reus, Dzsenifer Marozsán and of course Neymar Jr, the main face of the entire campaign.
Technologically, the new FUTURE Z is at the forefront: built around the adaptive compression band FUZIONFIT+, the football boot offers optimal locking and support for explosive movements. The upper is made from an innovative new knitted material coated with a thin layer of GripControl Pro to provide superior touch and ball control. A new cutting-edge Dynamic Motion System sole has been developed for advanced traction, perfect for driving opponents crazy.
The FUTURE Z, named after the Z-shaped bottom plate, has also been designed with the help of medical staff from some of the best PUMA clubs to ensure it has the optimum stud configuration, including the placement of the center studs in the pivot point to improve rapid changes in direction.
The campaign to launch the new product is called "Drive them crazy", adapting the title of the famous film "Drive Me Crazy" directed by John Schultz in 1999. All digital content produced is the work of the French agency LAFOURMI, including the production of the spectacular video directed by Adrien Lagier and Ousmane Ly.
GAME.ON yellow-alert and PUMA black are the two colors chosen by the German brand for the launch of the FUTURE Z 1.1, which will be available in presale from today on PUMA.com and in the most important football retailers. Instead, it will be available globally starting January 21 on PUMA.com, in PUMA Stores and at major football retailers.
