Ben Sherman is the fashion partner of Genoa FC

Genoa FC has always been synonymous with tradition and historicity. Two values that he also shares with Ben Sherman Tailoring, the fashion partner of the Ligurian club. A collaboration relationship that began last season and continued for the 2020-21 vintage, respecting the two-year partnership agreed upon at the time of signing. On the occasion of the press conference for the presentation of the new Genoa signing Kevin Strootman, the Grifone had the opportunity to show for the first time the new Ben Sherman uniforms: navy blue suit accompanied by an elegant burgundy turtleneck, clear references to the colors of the oldest team 'Italy.

Ben Sherman founded the brand in 1963 when, having retired from the United States after a first experience in the world of clothing, he decided to develop his idea of style. The brand has always interpreted one of its main characteristics, namely the constant search for everything new and different. Starting from Brighton, Ben Sherman is one of the most important and internationally listed brands and is a partner of the British team at the upcoming Tokyo Olympics.