Nike presents the Air Max Club Collection
With the jerseys of Chelsea, Liverpool and Tottenham
January 27th, 2021
Before the start of the sports season this year, Nike made the third jerseys of its Elite clubs inspired by the first model of Air Max. So, among others, the shirts of Inter, Liverpool, Barcelona had a particular template, and today, Swoosh officially presented the Air Max Club Collection, with the jerseys of Chelsea, Tottenham and Liverpool, all of which are Air Max. The combinations, however, are different. The clubs, in fact, don't have all three the same Air Max model - as can also be seen from the brand on the jersey -: Liverpool have the Air Max 90, Chelsea at 6 pm, Spurs 95. The uniforms, according to SoccerBible, will not be dressed by the teams during the official matches, but will be available - in a replica version - for purchase.
Each uniform, however, is not only a reference to the Air Max. Nike wanted to create a connection with the city culture of reference, so each uniform has a connection with various periods or places. The colours of the Reds celebrate the typical colors of the city of Liverpool, while that of Spurs is a reference to the connection between nike's sneaker culture and that of North London. Finally, Chelsea refer to details in the uniforms of the 1990s. The Air Max Club collection allows Nike to re-propose the theme of sneakers in football after the chapter inaugurated (also by Nike) with the third jerseys of Elite clubs and, always this year, with a special collection for Nigeria, characterized by a double-edged bond between the Naija collection and the Air Max 95.