San Francisco 49ers and Leeds United now are closer

San Francisco 49ers are one of the most historic franchises of NFL, the American football league, and these days, it has managed to build a bridge with football. Because 49ers Enterprises, which owns the franchise, increased its stake in Leeds United by 37%. The newly promoted Premier League club - also a historian of the English league - is a point of reference for off-field innovation, as evidenced by the Prime Video documentary or the recent partnership with  Roc Nation: the increase in the quotas of 49ers Enterprises is another step towards a combination of football and football. Between Europe and the United States. On the other hand, Leeds chairman Andrea Radrizzani (who remains a majority shareholder with his company, Aser) has always seen football as something much more than a game on a green lawn.  

As he explained to nss sports, Radrizzani sees Leeds United as something different from the usual sporting feat: "Leeds is, as you know, back in the Premier League this year and it is very important for us to position ourselves immediately as an innovative club and brand, which I like to call "underdog". And in fact, from the bottom up, team and society are growing upwards. Strengthening america's presence at Ellan Road is particularly a way to improve its business, as Paraag Marathe, new Leeds vice-president and chief executive of the 49ers, also explains: "We are increasing our investment in Leeds United now to support and increase the organisational infrastructure needed to remain competitive in the Premier League. We are committed to doing everything we can to help the club compete for championships, against the best football clubs in the world, while providing a high experience for fans at Elland Road." In addition, the acquisition of such a high stake in Leeds management also reinforces the international approach of management, in which the president is Italian, the American vice-president, the English CEO, the Spanish sporting director, the coach - El Loco Bielsa - Argentine. 

The San Francisco 49ers grew well under the direction of 49ers Enterprises, which, among other things, oversaw the innovative design and construction process of Levi's® Stadium, the 49ers' state-of-the-art home. Marathe – supported by 49ers Enterprises Vice President Collin Meador and the other key 49ers staff – will be more involved in the club's decision-making and day-to-day operations, taking care of both field and marketing aspects. Moreover, Marathe joins several American executives in England, such as the Blazer family, owner of Manchester United, or Tom Werner, Liverpool F.C.'s majority shareholder.