Givova will be the sponsor of the next Sfera Ebbasta tour

After collaborating with KFC and Dolce & Gabbana, Sfera Ebbasta chose Givova for its Famoso 2021 Tour. The brand from Scafati, province of Salerno, will in fact be the official sponsor of the rapper's next tour from Sesto San Giovanni, a natural follow-up to the success of his latest work, Famoso.

A partnership that, according to the brand, will also have repercussions on the aesthetics of Givova, ready to approach the taste of young people between music, trends and street style. A particular choice was that of Sfera Ebbasta, which despite going against the idea of internationality given by the Famoso project, seems to want to embrace that suburban aesthetic already seen with Speranza and other rappers of the Italian scene.

In recent years, brands like Givova, Legea or Zeus seem to have occupied the symbolic role of Italian streetwear, ousting iconic names such as Burberry, Ferragamo and Gucci from the outfits of the local scene. A clothing that refers to the origins of each rapper, a garment that immediately identifies the origin of the wearer. For this reason, the choice of Sfera Ebbasta is, to all intents and purposes, a symbolic gesture of those who have never hidden their roots.