AC Milan presents an own media company
It's called 'The Studios' and will promote the red and black brand
Sports
February 8th, 2021
February 8th, 2021
AC Milan presented its official media company, 'The Studios: Milan Media House', a project within the Rossoneri company for the virtual and physical promotion of the AC Milan brand. It is a form of innovation for the communication strategy of the Rossoneri, which will be combined with the already undertaken digital initiatives of the club, such as Milan TV, social accounts, the app. 'The Studios' will serve precisely to improve the quality of these services in order to best reach with its fans all over the world and to give to the club'image an empowerment.
'The Studios', as reported by Il Sole 24 Ore, will be based on the first floor of Casa Milan, the headquarters of the club in via Aldo Rossi,3 in Milan, with offices and a directing room for the total management of the communication and digital work of the club. The goal of 'The Studios' is precisely the supervision and management of Rossoneri communication through the creation of digital contents and the management of the current platforms of the club, so as to be able to work on a better management of the AC Milan brand. Most importantly, using top-noter technology resources. In fact, Calcio e Finanza, the studios of the new media company will be complete with 100% Ip based, remote 4K cameras and remote connection with milanello's conference room and a directing room with 7 workstations, directly on the first floor of Casa Milan. One of the uses of the new Rossoneri media company will also be to enhance the relationship with sponsors and partners working with the club.
As Lamberto Siega, marketing and digital director of AC Milan explains, "we significantly increase the club's ability to produce multimedia content, both for the most traditional and the most innovative platforms", while Casper Stylsvig, the club's Chief Revenue Officer, said: "In order to exploit the great potential of the AC Milan brand in the world we have accelerated the path of digital transformation and modernization of the club in the last twelve months , in line with our shareholder's vision." The creation of this media company is a very important step for Milan, which in some way follows the echo of the Inter Media House created by Inter in 2019, and, practically, precedes the creation of that of Serie A, whose project is in the pipeline in recent weeks.
