The Social Biography of Lamborghini is out

Lamborghini presents its first Social Biography, a corporate storytelling of the car manufacturer produced by Epico. It is a book written on the collection of questions that Lamborghini fans have asked on the Epico portal, then selected and published to tell the most interesting and curious details and aspects of the Lamborghini world. A book halfway between the history of Lamborghini and that of its fans.

Social Biography relied on the collection and selection of fan questions by Epico - a publisher of products like this one - and selected them for Lamborghini, which then shared its details and told its story following the traces proposed by fans. In practice, the text was a production that saw on the one hand Epic and its research and, on the other, Lamborghini, with the result that it is both physical - a book printed with orderable hardcover - and digital - the ebook version is also available. These are 250 pages of history of the Emilian car manufacturer divided into History, Models, Experience and Mortosport, with many photos and a high quality design, to which are added the names (under each question) of every fan who wanted to write to Epico for this text.

A text that is both the story of Lamborghini and an aesthetic object of value.