'Speravo de morì prima' could be a brand

The TV series produced by Sky Atlantic about Francesco Totti is one of the most talked about tv shows of recent weeks. The hype for the release of Speravo de died earlier was also joined by the news published by Sole 24 Ore that the series could become a brand. In the sense that Wildside (the production company of the series) would make arrangements that would allow Speravo de morì prima becoming a registered trademark. In this way, you would see sweatshirts, t-shirts, caps and other forms of merchandising with the brand of the series with Pietro Castellitto and Gianmarco Tognazzi, which can be sold all over the world. 

This Wildside project aims to develop a commercial production on the side of film work, as in cinema, it has been done for years for some films. This new merch would project the figure of Francesco Totti more and more in a role outside the sports world, but it is a context that he himself knows very well. Because the former captain of AS Roma has been a brand practically for years, used by companies such as Diadora, Nike, Vodafone, Very Mobile (among others) as an image to give to offer customers a solid, reassuring, even sympathetic face. This is because beyond the football cheer, the esteem that Totti has earned is so vast that it reaches even those who do not have a real interest in the ball - as evidenced by the attention, in 2020, for another visual product on him, 'Mi chiamo Francesco Totti'.

Totti has already launched his own brand in 2019 and also has a sports management agency for which he manages the contracts of some players.