Space Jam's first merch is a gamer jersey
Produced by Warner Bros. and the LeBron James brand UNINTERRUPTED
April 6th, 2021
The "Space Jam: A New Legacy" trailer created an incredible wave of hype, as expected. LeBron James's SpringHill Company - whose roles in this film project are almost infinite - has produced the video that tells the plot of the film, in American cinemas from July 16 and in Italy in September. But within the platform created by the Lakers star and business partner Maverick Carter there is also UNINTERRUPTED, an empowerment platform for athletes that has also become a lifestyle brand over the years.
UNINTERRUPTED - in collaboration with Warner Bros. Consumer Products - produced the first merch linked to the 1996 film sequel and is a Gamer Jersey. The Tune Squad jersey features the Bugs Bunny number and a graphic that recalls the cyber space where LeBron James ends up looking for his son. The shirt is available for both children and adults and prices range from 50 to 80 €.