The Superlega's visual identity is a disaster

The Super League was born less than 48 hours ago and has already generated an incredible amount of controversy. Yesterday the fans of many English clubs expressed their dissent towards a project that completely transforms football into business and the protest has moved from outside the stadiums to the whole, with Leeds United wearing on Monday Night against Liverpool a shirt with two clear messages: "Earn it" and "Football is for the fans". This morning, however, many European clubs echoed the supporters' positions, increasing the dose and distancing themselves from a project that many define as "greedy" and "meaningless".

The Super League's response came through the words of Florentino Pérez who reiterated the desire to "save football" and in the launch of the new competition website. Yesterday we talked about the visual identity of the Super League, making it fall within one of the critical issues that on an aesthetic level does not start a format that looks to the future very well. The website thesuperleague.it from the graphic point of view is basic, with a logo that refers to the digital nature but which does not live up to the ambition of the project. A homepage that is perplexing, especially as regards the quality of the images chosen to represent the teams.

The choice to symbolize the Founding Clubs with grainy images of the teams' stadiums - with Inter being represented by the rendering of the new stadium (a clue to the future?) - at a visual level does not pay off and the result is very disappointing. The logo is limited, at the moment, to being a logotype with an empty part that lends itself little to increasing the spectacle, even in the future on social networks. If it is true that "less is more", here we are faced with a case that is too "less" for the objectives that the new league has.

The Super League color palette - identical name to the Greek football championship and the Italian volleyball championship - is a gradient that starts from pink and reaches blue, exactly like the new visual version of the Champions League launched in the summer of 2018 for replace the black-white binomial. The care of the visual part, in other words, seems a bit cheap for a project that intends to bring revenues that exceed 10 billion euros to the Superlega's coffers.