SSC Napoli could self-produce next season's kits

The strategies of Aurelio De Laurentiis, owner of SSC Napoli, are unpredictable and in the last hours the possibility has emerged not to agree with any technical sponsor and to self-produce the jerseys for the 2021-22 season. The indiscretion comes from Il Mattino, a source always very close to the dynamics of the Neapolitan club, which adds this option to the hypotheses that have been circulating for months on possible contracts with Legea, Givova, Macron or Castore. The divorce between the Azzurri and Kappa (BasicNet Group) seems to be inevitable and the desire not to give in to the multinational court is the only sure thing in De Laurentiis' plan.

At the base of the choice there are some concessions and commercial prerogatives that the #1 of SSC Napoli absolutely does not want to give up. The CEO Chiavelli and the head of marketing Formisano have always had the task of looking for technical sponsors who satisfy the customized requests of the Campania team, such as directly taking care of the design of the jerseys or independently managing sales on foreign markets. In order to maintain this particular structure, ADL also refused economic agreements that went beyond the 8 million euros that Kappa has paid over the last 6 seasons.

The option of self-production would be a solution that follows Napoli's commercial line but not easy to implement, especially if we consider the short time there is to prepare for the next season. It would not be an absolute novelty that of the choice to self-produce their own jerseys: Lecce since 2018, through its own brand M908, produces the game kits independently; AS Roma in the 2013-14 season had self-produced jerseys without sponsors in the transition phase from Kappa to Nike; the latest case at European level is St. Pauli which last December revealed the first jersey produced by DIIY, the German team's internal brand.