PSG has opened a new boutique in Los Angeles

Paris Saint-Germain continues to expand its commercial borders. In the last few hours, the Parisian club has formalized a ten-year agreement with Fanatics, a global leader in licenses for sports products, which will allow PSG to be the first European football team to open a permanent store in the United States. The new perspectives with Jordan Brand have opened a new path and the North American market represents an 11% share of the global revenues of the Paris brand. Being the second most important market for the club led the management to the agreement with Fanatics and the opening of the new boutique in Los Angeles. The shop will be inside the Westfield Century City Mall, one of the most exclusive malls in the city of angels located in the Beverly Hills area.

Fanatics boasts an important experience in the world of sports shopping as it also owns Lids, one of the retailers specializing in sports headwear. The group's advanced know-how will allow PSG to integrate more easily into a social fabric that is beginning to understand and experience football in a more pro-European way.
The store will feature all the club's merchandise, with all the collections available and with the addition of collections inspired by the city of Los Angeles. In addition, #PSGLIMITED will be available, the service that allows you to customize any accessory on sale in the store at the moment.

In addition to the numbers of a growing market, there is a growing PSG-mania in the States. Thanks mainly to commercial agreements with Nike and Jordan Brand, Nasser Al-Khelaifi's club can count 14 fan clubs in the United States and in recent years has managed to open six PSG Academies, with one based in LA.