Kappa will dress Red Star FC for the next three years

After 10 long years of collaboration, Red Star FC stops the collaboration with adidas and signs a new three-year sponsorship contract with the Italian brand Kappa. The Turin brand will appear on the men's and women's team jerseys, on the youth kits but above all it will continue to communicate the aesthetics and values of a historic club, especially off the pitch. Operations have already begun with the campaign that led to the announcement, with Kappa deciding for the first time to separate the two elements that make up the logo to pay homage to the authentic, popular and community-bound football that follows the Red Star. FC.

A strong message both for the global component of the French team/brand and for the local component, to which we owe the reference to number 93 (the number of the Seine-Saint-Denis département). A video - renamed #Kappa93 - that enhances the street and lifestyle component of the oldest team in Paris. The marriage between the parties was simple, according to the words of both the president of Red Star FC Patrice Haddad, who winks at the heritage of the Italian brand and its authenticity, and the marketing director of Kappa France Rémi Garnier who, instead, emphasizes the romance that surrounds the team's colors and goals.