Nike's new campaign: "The Land of New Football'.

Nike's new campaign, 'The Land of New Football' aims to showcase a new vision of global football. A vision where the power of being united in football can inspire and create endless new possibilities. As always, Nike charts the way to a more inclusive future, open to all, but above all supporting young athletes who find joy in sport. This mix of quality and values is well represented in the new video released yesterday, where among the many young people present the main protagonists are: Marcus Rashford, Pernille Harder, Sara Däbritz, Richarlison de Andrade, Natalia Gaitán and others.

Nike is aware of the power of collective work against the obstacles of the social system, a mix of quality and values that is evident in the beautiful video. The American brand is investing in the future of football in different ways, supporting three distinct visions for what the sport can create through a new generation of players. The first is that of a connected world, from Liverpool to Milan, Nike is creating and upgrading new pitches with the aim of reclaiming the joy of sport. The second could only be dedicated to the environment, for an ever greener world. A theme that is very dear to the team and to which it has always paid great attention, in fact all the kits for the 2021-22 season have been made from 100% recycled polyester. The last vision concerns innovation, it is fundamental to create products that challenge the possibilities of the game and put the athletes at ease. 

A great campaign, to give a modern, multi-dimensional vision of what football can become: a stage to inspire the next generation through excellence on the field and civic responsibility.