The new Octopus Brand x Space Jam: A New Legacy collection

Octopus Brand has officially launched the new capsule collection created in collaboration with Space Jam: A New Legacy, the sequel to the film released in theaters twenty-five years ago and which returns to American cinemas in less than a month (release in Italy is scheduled for September). After Michael Jordan, LeBron James will be the main face together with the Looney Tunes, also protagonists of the design chosen by Octopus Brand for the items available from 24 June in stores such as Bottega Backdoor (Bologna), Sneakers 76 (Taranto) and Black Box (Naples).

The Octopus x Space Jam: A new Legacy collection includes cuban shirts, bucket hats, knitwear, sweatshirts and t-shirts with graphics dedicated to the Tune Squad, plus a stadium jacket with leather sleeves, embroidery and terry patches. The campaign that followed the launch of the capsule collection also included the branding of some historic Milan trams, as well as the main launch event at the One Block Down store in Milan.

The items of the "Space Jam: A new Legacy" drop were produced in a limited edition, with the sweatshirts and t-shirts having a circulation of less than 100 pieces, while sweaters and jackets less than 50 pieces.