Pepperoni Seoul's new lookbook with Capo Football and Team First

With shots taken near Seoul's Jamsil Olympic Stadium, Capo Football, Team First and Pepperoni Seoul presented their new 'Customization Pictorial Project: Nike Teamwear'. The South Korean apparel brand Pepperoni, which ironically links the culture of football and pizza, has joined forces with two other Asian companies to create a project in which five Nike models will be customised: Park, Trophy, Tiempo Premier, Dry Challenge and Stripe Division. 

After breaking the taboo of the typically Italian 'calcio + pizza' tradition, Pepperoni Seoul is going down this road again. In the new lookbook, the brand logo is transformed into a parody of multinationals such as Mastercard, Burger King, Pizza Hut, Papa John's, Pringles and Dr Pepper.