All the new PUMA third kits templates

The template revolution that PUMA started with the national teams that participated in EURO2020 has also landed in the top clubs of the German brand. The use of templates has given a resounding jolt to the modern aesthetic canons of football, with PUMA trying to go beyond traditional concepts and try to experiment with completely new models. AC Milan are one of the new strengths of the brand's strategies and the Rossoneri have also been overwhelmed by this whirlwind of news that comes directly from the graphic studios of Herzogenaurach. The new AC Milan third shirt, which matches the home and away versions presented in May and July, distorts the aesthetic standards of the Devils and is almost completely black, with a central band in the center of which there is the writing "AC Milan "and with the crest which, instead of being placed on the chest, is repeated with a tone-on-tone graphic.

PUMA's choice is to spread the template and to start changing the mentality of both the fans - often the first aesthetes and lovers of the shirt - and the players. The model, in fact, was chosen and launched for all the top clubs of the brand: Manchester City, Valencia, Borussia Mönchengladbach, Olympique Marseille, Rennais, Shakthar Donetsk, Fenerbahce, Krasnodar and PSV Eindhoven have different colors but the same templates on the third jersey.
A revolution that had been announced and is also reflected in the words of Carl Tuffley, Senior Head of Design Manager Teamsport at PUMA:

"Our goal was to challenge the traditional design of soccer jerseys. We wanted to look at Third Kits through new eyes and push the limits further and further. We want to change perceptions of traditional soccer jerseys. The Third kit presented us with an opportunity to be bold, we wanted to re-energize these jerseys and take a new direction".