Cipriani is Udinese's new partner

On the occasion of this afternoon's match against Venezia, Udinese formalised its agreement with Cipriani Food, valid for the entire current season. Two solid Italian brands, two excellences in their respective fields, have come together to create an unusual partnership, the first for Cipriani in the world of football. The agreement between the Friulian club and the historic brand includes special visibility for Cipriani on the LEDs positioned on the sidelines, on the maxi-screens, on the backdrop for interviews and on Udinese Calcio's communication platforms. The agreement between the two Italian companies joins the others closed in previous weeks, Loro Piana and Juventus, Inter and Moncler. A trend, that of choosing partners within their own national borders, already present in past years, but which is developing steadily this season among the big Italian brands and clubs in the top division. The decision to link up with internationally renowned Made in Italy brands, linked to the luxury of content rather than the luxury of form, goes beyond any quid pro quo and can make a tangible contribution to improving the perception of the brand in Italy, but not only there.

It is no coincidence that the partnership is being made official today, before the match against newly promoted Venezia FC, because the extraordinary history of the Cipriani brand began in 1931, when Giuseppe Cipriani opened the doors of Harry's Bar in the city on the lagoon. The bar oozed history and over the years became a meeting place for writers, artists, royalty and ordinary people. Today, Cipriani hospitality is present in the United States, Mexico, South America, the United Kingdom, the Middle East and China, serving more than a million customers with the same passion and professionalism. The partnership with Udinese represents the desire of both brands to look to the future, but with a focus on excellence.