Dapper Dan and Pepsi launched a capsule collection

Dapper Dan and Pepsi have joined forces in a unique capsule collection that fuses fashion and sport, specifically the NFL. The Harlem-based couturier has managed to bring together luxury streetwear and comfortable clothing in a single collection designed to keep you company at the stadium, on the sofa or in the pub, in short from wherever you watch the game. The collection includes a hoodie, a jacket, a bucket hat and a collectible Pepsi can, all inspired by classic football jerseys. The staple, definitely one of the coolest items in the collection is undoubtedly the lounger handmade by Dan Dapper himself with fleece pockets designed for convenient storage of the can.

The collection was presented and launched through the website created ad hoc by Pepsi: "Made for football watching". The items are in a more than limited edition, available only to the first lucky 400 consumers who sign up. Speed is everything because the first three will receive the customised sweatshirt handmade in Dapper Dan's historic atelier in Harlem. Meanwhile, as part of the Made for football watching programme that debuted in August, fans will also have the opportunity to accumulate points for a chance to win the entire capsule collection.