How much is the Juventus jersey worth?

On Saturday afternoon, on the occasion of the derby della Mole, the one that splits the city of Turin in two pieces, Juventus added a new sponsor to their jersey. Taking into account those already present, with Bitget, the value of the Bianconeri's shirt touches 110 million euros. Juventus is one of the teams in the league that earns the most money from shirt sponsors. The sponsor from which the largest income comes is obviously adidas, which will pay 51 million euros per season until 2027. The other very important agreement is obviously the one with Jeep, which debuted this season with the new 4xe logo, and which will give around 45 million per season and variable components depending on sports results. Immediately after the first two we head to the back side of the jersey where from 2020 there is Cygames, the agreement is worth between 6.5 and 10 million euros, the figures also vary depending on sports results. The latest arrival and first sleeve sponsor in the history of Juventus is Bitget, who has just signed a contract with the Bianconeri worth between eight and ten million euros. The duration of the agreement has not been disclosed, so it may only apply for this year or even for a series of matches.

Four sponsors who, when added together, bring in revenues of €110 million, not bad for a single shirt. Juventus confirms itself as the absolute master of this special ranking, the Bianconeri were already the club that earned the most in Serie A from technical sponsorship. Now the sleeve sponsor will be added to the list, allowing Agnelli's club to increase its profits even more. Not even Inter manage to match the Turin club, the newcomer sponsor Socios pours into the Nerazzurri's coffers around 20 million in a season, half of Jeep or almost. But it is not only the sponsors who generate such earnings, for years Juventus has been the first club in terms of jersey sales in Italy, while in the world, season after season, it always comes in the top ten positions. These are important numbers that will help Juventus to make a rapid economic recovery after the setback caused by the pandemic.