C.P. Company and adidas unveiled their collection

After the campaign presented a few days ago with the huge mural depicting Luke Shaw, adidas and C.P. Company have officially launched their collection. The two brands have come together to celebrate both the 50th anniversary of the Italian brand and their unique heritage and aesthetic language. With this collection, the two brands have revived that sporting aesthetic culture which is something that goes beyond the concept of fashion, impossible to encapsulate in a fashion week, creating three items that blend perfectly with the ultras or hooligans aesthetic of the late 90s. Firstly, C.P. Company has chosen to re-edit an iconic 50-year-old version of the adidas Italia model, reworking the upper and changing the colours. Each shoe then bears the alternating logos of both brands printed in gold foil under the collar and shiny green patches on the tongue. After the Italia, the two brands, remaining faithful to the inimitable identities of both, created two other items, the Haslingden Jacket, reworked with an Italian camouflage print from the 1970s and a teal bomber jacket with brown inserts in the sleeves.

Celebrating three icons of football culture - on and off the pitch - the collection born from the collaboration between adidas Spezial by C.P. Company will be launched in limited edition. Items that take us back in time, to the ultras aesthetic dominated in particular by Italian brands. After a long forced hiatus from the stadiums due to the pandemic, the collection of the two brands takes us back to the stands and the bleachers and makes us relive those authentic Sundays made only of football and cheering.