Does everyone want Newcastle?

A few days ago the change of ownership of Newcastle was officially formalised, with Mike Ashley passing to PIF, a Saudi Arabian fund with an economic strength out of the ordinary for the world of football. Mohammad bin Salman's investiture has divided the fans, with some running out of the stadium to celebrate dressed as a sheikh, while others have protested, given the legal troubles and more that the new president brings with him. Despite the installation, the plans of the new ownership are not yet defined, another change could concern the technical sponsor, but there are no confirmations since Newcastle signed a contract a year ago with Castore after saying goodbye to PUMA. It will be interesting to see what kind of strategy they will implement, whether to stay with the English brand based in Manchester founded a few years ago by the Beahon brothers or follow a similar path to that of the big clubs and link their name to one of the most famous brands such as Nike or adidas. 

The words of Amanda Staveley, managing director of the PCP Capital Partners fund, which owns shares in the club, are very clear: "we have great ambitions, I hope this will be a turning point for Newcastle United. We will go out into the market to compete for world class players." What is certain is that a club with this much ambition and potential is tempting, Castore certainly won't easily let go of one of the clubs that are candidates to dominate in Europe in the coming years. But on the other hand, the sheikh could follow the path already taken by Manchester City and PSG, renewing the graphic and visual identity of the club, also linking it to a big brand, as the Parisians did with Jordan. Nothing is certain but certainly in the next few years the Premier League will raise the bar even higher, becoming an even more competitive league than it is now.