Lewis Hamilton is the new star of PUMA's 'Only See Great' campaign

PUMA has announced Lewis Hamilton as the new star of the campaign created by Shawn "JAY-Z" Carter: "Only See Great". An athlete who, in addition to being a seven-time world champion, shares with the German brand the same vision and ideals of greatness in sport and in life. Lewis Hamilton wants to use his positive influence to inspire and help others, because as he says: "We all have an immeasurable amount of power within us to achieve anything, you just have to believe it". For the occasion PUMA has also designed a special white edition with the black stripe of the Speedcat Pro Spectra race boot that the British driver usually uses on the track.

The campaign is not like any other but explores the very idea of achieving greatness, what it means to strive for greatness and how our perceptions of greatness have grown over the past year, concepts that fit perfectly with the driver's sporting history. A speech that is always relevant for Lewis Hamilton, as evidenced by the words 'Still I rise' printed on his helmet, a mantra about always getting up and trying again, he wants to reiterate the concept that it doesn't matter how many times you stumble but how hard you work to reach the final goal.