Xiaomi is the new Top Partner of Venezia FC

Xiaomi and Venezia FC today announced a partnership agreement that will see the Chinese company and Venezia FC work side by side starting this season. The agreement includes a series of activities that will take place throughout this season, such as the visibility of Xiaomi on the sidelines during Serie A matches at the Pier Luigi Penzo stadium, as well as a presence at the Centro Sportivo Taliercio, the Venetian club's training facility. There will also be other events involving fans, players and managers with the aim of bringing the team closer to the city. A choice already adopted by other clubs such as Inter, which in previous seasons had linked its name to the Chinese company in order to expand into the Chinese market. This is an important commercial agreement for the newly promoted team, which will have the opportunity to expand its brand and enjoy the resonance and charm of a unique city in the world.

Both Venezia and Xiaomi share the same vision based on innovation, passion and style. And it is precisely the style, the distinctive aesthetics of Venezia, which has been featured in all the major newspapers and magazines, that has convinced Xiaomi to focus on this unique club, which during this season has been the protagonist of countless social initiatives. The fourth jersey presented at the end of October is in fact linked to the non-profit organisation for the preservation of art Save Venice, the club has positioned itself as an ambassador for its city, paying particular attention to its preservation and community development. Two brands that aim to stand out by elevating and redefining their image and that from this season will join forces.