Kylian Mbappé is the new Dior's global Ambassador
After signing a deal with PSG at the beginning of the season, the house is now targeting the young French star
December 17th, 2021
Dior confirms its desire to break the boundaries between the worlds of fashion and sports by choosing no less than Kylian Mbappé as the Maison's new Global Ambassador. The Paris Saint-Germain star will represent both the men's fashion line, designed by Kim Jones, and the Sauvage men's fragrance line. It is another step forward in the relationship between the Parisian team and the local fashion house after the two-year partnership made official last September for the supply of the formal suits worn by the players during official events, which replaced the previous one signed by Hugo Boss. A move that perfectly defines how both Paris Saint Germain and Dior want to invade their respective fields of influence.
In addition, Kylian himself has shown on several occasions his passion for the Parisian brand, wearing the most iconic garments and the most sought after sneakers. For example, the tuxedo with which he appeared at the last Ballon d'Or ceremony, where his new teammate Leo Messi triumphed, or the Air Jordan I High OG Dior given to him by Kim Jones in person. The 22-year-old PSG winger joins Pierre Casiraghi, Anna-Taylor Joy, Yara Shahidi, Nina Dobrev, Blackpink's Jisoo and Iris Law among Dior's new Brand Ambassadors.