UEFA has also banned custom made boots
After all the problems with jerseys, the focus is now on customised boots
December 28th, 2021
President Aleksander Čeferin and all UEFA members, after banning the shirts of Ajax, Inter Milan and Barcelona, are considering a new clampdown that will affect the boots. According to the UEFA Equipment Regulations, the governing body of European football will ban all provocative messages with political and religious themes, but not only that, promotional communications of different brands will also be banned. That's why a few months ago Neymar was not allowed to wear his Fortnite-themed PUMA Future shoes for the Champions League match against Manchester City. However, there are exceptions to the rule, UEFA does not want to completely ban players from customising their boots, which is why they will still allow players to include messages such as "Black Lives Matter", as long as they do not harm the integrity and morality of political bodies, footballers or people.
After the jerseys, UEFA is preparing to introduce another right of veto, we can call it, which will further limit the creativity of brands and the players themselves. A rule that can be found here, under point number 41, and that given the absence of any serious precedent seems frankly unnecessary. The new rule was probably added to keep football and politics as far apart as possible, given the problems we had at EURO2020 this summer. UEFA has always proclaimed itself to be "politically and religiously neutral" but at the same time it has always taken into account the political events that have held sway there, starting with the one in Hungary this summer - where a law was passed banning minors from accessing "content that promotes deviation from gender identity, without having taken into account the other Hungarian aspect, which is much more serious, especially if we also consider the complaints by French footballers against racist chants received during the first two matches. In view of the clear-cut rules, the question arises: with a view to favouring the spectacle but taking into account the complex and important social, political and television logics, why not revise these now completely obsolete rules?